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& nbsp; & nbsp; & nbsp; Adidas favorite saying is "impossible is nothing", but this can not really happen to them - adidas, 1948 inception, has gone through a full 58 years of wind and rain Road, Nike , born in 1972, just 34 years history of struggle, but firmly secured the top spot in the world; Adidas has always been inextricably linked with football, sponsors many top soccer league, but in 2004, in the European football market Nike first with 35% of the share exceeds the Adidas 31% ...... & nbsp; & nbsp; & nbsp; Adidas felt an unprecedented urgency. But the German people's will can not be ignored, the upcoming World Cup in Germany, outside the stadium's big winner is none other than the non-Adidas, the company expects revenue to their World Cup will bring more than expected, Adidas football to use his name, But this is not enough, Reebok teamed up 3.1 billion euros, as a springboard, and then straight into the venture, to enter NBA. Germany local time on April 11, Adidas headquarters in Frankfurt announced that it has signed a $ 400 million agreement with the NBA, in the next 11 years, Adidas will become the NBA league official sponsor in the future NBA league arena, the audience not only can see Nike, Champion and other brands, you may also see Adidas Basketball supplies. Adidas To prove to the world: NBA, I can! & nbsp; & nbsp; & nbsp; the scramble for resources will inevitably collide & nbsp; & nbsp; & nbsp; are committed to sports brand, is the industry leader, to compete in the resource on collision produce generic human nature, traditional areas of strength Adidas is football and track and field, soccer is the world's most attractive sports, its market value is inestimable, as the industry leader Nike will not stand idly by, Nike football products Annual sales reached about $ 1 billion, while English Premier League club Manchester United, Arsenal have also signed a cooperation agreement with Nike. Although, in terms of team sponsor Adidas advantage, but not the same in terms of players, Ni jordan retro 14 white/fuchsia blast/black ke under capital Genghen greater. In the global market, still we occupy the leading position of Nike, Adidas ahead of the competition in order, in their traditional areas of strength in the course doubly operate, hold their own stronghold, while outward expansion. & nbsp; & nbsp; & nbsp; in the basketball market, although early in the 30s of last century, Adidas has been in the global market sales of basketball shoes, but compared to Nike and Adidas but somewhat vulnerable. Ever since Nike signed Michael Jordan, Nike stable position in the global commodity markets if Tarzan basketball, the most popular sports in the United States since the NBA favorite Nike as the host apparently ??????? have more advantages, particularly in July 2003, Nike to $ 305 million after the acquisition of a wholly-owned sports shoe manufacturer Converse company, what opened the distance between the competitors. Now Jordan is Get the lead out, never again allowed to Nike, Adidas basketball unmatched Happy Kingdom, 3.1 billion euros together also reasonable Reebok Reebok since 2001 has been to the NBA official clothing basketball and other supplies, Reebok, Adidas joining may help achieve a breakthrough in the Nike basketball field, at present, Reebok and Yao Ming, NBA star Iverson signed a contract, it can be a good start. & nbsp; & nbsp; & nbsp; distribution channels evenly divided & nbsp; & nbsp; & nbsp; in the upper channel and terminal sales, Adidas and Nike can say different, par. Take in the Chinese market, Adidas and Nike have abandoned the high-end trend posture, lowered figure looks from the channel, increasing the strength of the media, sales network construction and terminal image promotion. Adidas since 2000, it has been the major cities in the country to promote the "street basketball activity", locking young people aged 18-25, each of a basketball game are very popular, so that the brand vibrant. Recently, the brand and continue to intensify efforts to promote the game extended to some of the major western ci Retro jordans for sale ties, such as street Chengdu, Xi'an and other places can often see the Adidas brand presence. Nike did not back down, ordinary people are now CCTV Nike advertising the public do not know, but the hero is not the same for each period, so the whole Chinese people, can become the spokesman for Nike, but the condition is not too harsh Nike civilian route no less "Super Girl," the popular night. & nbsp; & nbsp; & nbsp; in accordance with the successful experience in the sporting goods industry, excellent brands and products must first obtain the best display of results in excellent products terminal stores, so to win market initiative and Consumption confidence. However, who can have access to excellent stores or stores to get the best position, but also depending on the degree of influence and operation of the brand strength, to do the operation in specific modalities, basically in order to form the main chain of Monopoly games, in which aspect, Adidas and Nike is difficult to separate Zaichou Mao Yin to. & nbsp; & nbsp; & nbsp; strategic planning winner & nbsp; & nbsp; & nbsp; Adidas: capture cheese urgent & nbsp; & nbsp; & nbsp; Adidas indeed bite the bullet, do not do Big Brother for many years, and now the time is ripe, turned upside down should also go to his head, and then, a brewing a long time to win the war finally imminent, had hair. & nbsp; & nbsp; & nbsp; Once upon a time, the world's first pair of skates, the first pair of shoes more clinch first Shuangjiao casting football spikes are from Adidas, especially screwed type Adidas shoes Nail is a very revolutionary concept, people even thought it has achieved a lot for the German soccer team won the World Cup in 1954. "Pyramid" type of promotion model, the first brand in visual contact with the athletes, sports teams, major competitions and sports-related activities together in 1980, Adidas' sales reached $ 1 billion. The main product categories of market share as high as 70%. Companies producing 150 different styles of sneakers, 24 plant air jordan 11 space jam for sale s in 17 countries daily output reaches 200,000 pairs. Adidas products sold in 150 countries. However, after the 1980s, Adidas jogging ignored the rise in the United States the world's largest sporting goods market in this, the number of pyramid bottom of that part of the surge of consumers to participate in running activities, Adidas miss the opportunity, seize the opportunity to make sports rookie Nike, ultimate success. & nbsp; & nbsp; & nbsp; but more angry is that in their own areas of strength, Nike also come rushing a share, called the hand on the shot, Adidas finally broke out, the North American market Adidas must be engraved with the name. & nbsp; & nbsp; & nbsp; in the North American market, Adidas product localization to solve the problem, as a German sports brand Adidas should put it in the US footwear market, "the United States of. " Europeans like the product is not necessarily in line with the American appetite. Adidas should recruit and train those who truly understand and can predict this dynamic market talent. This is a resource can not be imitated. Then you can re-create the basis of these results to predict your market segment, so on the one hand to meet the needs of American consumers, it also ensures that this market segment has unique advantages. Americans are more stressed personal, so in advertising, Adidas should put its image shaping a more personalized, but also to reduce the use of the star. & nbsp; & nbsp; & nbsp; in the Asian market, we can say is determined to win the Adidas, Reebok previous and ulterior motives is undoubtedly a natural fit because the European and American market nearly saturated, no matter what the competition, The main change is that the share of it, compared to Asia, especially China market potential. Adidas stores in addition to the expansion, the more important is the brand competition. Nike has always been to explore the stars of tomorrow on their own ideas, successfully signed up by the Chinese people - especially the young and trendy Chinese jordan 3 katrina 2018 consumers as a hero of the Olympic 110 meters hurdles champion Liu Xiang. While Adidas also no gains in the Chinese market, but even Nike Reebok has a market are amazing weapon in China - Yao Ming, the two sides have signed a lifetime sponsorship contract in 2003. Young people are the most important on the Chinese sports goods market is the fastest-growing consumer group, which is Adidas and Nike have to compete for consumer level. & nbsp; & nbsp; & nbsp; Nike: Paul kingly hold its ground & nbsp; & nbsp; & nbsp; Tips "Nike in its world is to maintain steady growth in employment various related fields of the most talented and most respected people, "Buzztone president of the New York marketing firm Josh & middot; Tuckerman says. But now opponents have been tapping into their own door, first hold our ground is imminent. & nbsp; & nbsp; & nbsp; Although Nike does not like its competitors, as do many direct marketing activities in urban markets, but in the minds of the piece of consumer groups has always played a very important role. With Michael & middot; Jordan and Tiger has & middot; Woods, Nike has become a long-term contract makes the eyes of young urban consumers and Sporty's top brand. It is also possible to top the list of Nike's long-term important reason, in the North American market, Nike has been unrivaled in the world, thanks to the champion in this phase, therefore, to maintain competitiveness in the local market is a top priority. Adidas operating in the US market is very challenging, but patriotic American consumers are likely to prefer domestic products instead of imported goods. Nike in the local management practices, organizational structure, corporate governance and control aspects of the local capital market has advantages. If they can survive the intense local competition, they will be more competitive in the international market. In order to maintain its dominance in the US athletic shoe market, Nike should continue to focus on its core competencies: marketing and research and d jordans on sale online evelopment. In the existing high level of consumer loyalty, brand awareness and a huge market share basis, they must also keep their quality standards at the same time continue to develop new products, the implementation of effective marketing programs to respond to market changes. & nbsp; & nbsp; & nbsp; in the Asian market, especially in China, Nike is still an advantage, Adidas in 1980 began to focus on the Chinese sports market, and the establishment of brand promotion agencies in the country. However, in the decades of market advance, the performance was quite restrained in recent years, Adidas continue to reflect the strategic thinking in China, in the past 20 years gradually began to counterattack defensive battle, it can be said Adidas is in the business of the second life cycle, it is working hard to enhance market share, as well as local enterprises in China, Li Ning, it can be said to be fierce. & nbsp; & nbsp; & nbsp; for Adidas, Nike, the two international sports brand, the real competitive environment, Nike in market areas around the world are constantly ahead of Adidas, but would like to defeat Adidas , it is not easy, because the relationship between Adidas and global sports and sports industry economic origins deep, as with Nike in the global consumer and sports fields all have a memorable brand image, have become two of the spirit of sport development faith. Should be said that competition between them is more like a marathon race, there is always a mutual chase each other, the final victory remains to be the test of time. & nbsp; & nbsp; & nbsp; NBA swordfight Jianhua maybe just a wonderful duel. & nbsp;Nike Runing orange protective suit Posted 2013-12-08 22:41:37 Nike Runing in this Olympic year is really moves constantly, all kinds of new product releases dizzying, as I talked about before a camouflage suit, today for everyone is a racing suit is recommended. This package includes 4 Today Nike Runing's most high-performance shoes, which are Free Run +3, Pegasus + 29, LunarGli cheap air jordans de + 4 and LunarEclipse +2. Shoes are four large areas of orange to create a very eye-catching. camouflage still New Balance 576 "Camo" series 2013-12-08 23:49:16 From the end of last year it is still blowing camouflage boom sweltering entirely, sports brand New Balance has again brought us a set of New Balance 576 "Camo" series, the series includes two different colors of New Balance 576 , the two versions are gray and olive green suede material to build upper body and inject unique camouflage pattern in the use of mesh fabric parts of the toe, tongue, upper and the like. It is reported that two New Balance 576 "Camo" color will be on sale in the near future. First, Lillard June will bring the Chinese fans a special edition color of D Lillard 1, Street Jam Active (equipped adiprene + cushioning technology) and Street Jam Culture. Subsequently, Lin will be announced individuals, including Crazylight Boost 2015, Crazy Ghost Low and Street Jam Culture in China, including the Rush series. Was first used in the basketball shoes Primeknit science and technology, and the incremental 13% Boost materials, making Crazylight Boost 2015 became the year's most innovative adidas basketball shoes; Crazy Ghost Low and Street Jam Culture solar yellow knit uppers and toe snake printed pattern, then let them yet dazzling texture. Some Lin exclusive limited edition sneakers, Rush also appeared one after another journey. as we continued reports of this pair of Air Jordan 7 "Hare" today exposed details of its sale, the shoes will be on sale May 16th round, although many years have passed since the last sale, but did not Effect of liking everyone on it. As the most important part of the Jordan Brand 30 anniversary, I believe that with its arrival also makes the matter reached a new peak. It is reported that the shoes sells for $ 190, item number 304775-125, interested friends may wish to look at it.stylish design always gives the feeling of the Swedish brand sunglasses S cheap foamposites un Buddies, and this time take the issue of cooperation with the United Stussy Sunglasses, classic Wayfarer style as a benchmark, with timeless translucent frame design, highlighting the elegant temperament. It is learned that the glasses will be co-branded online store and Stussy Japan ZOZOTOWN. Sale, and interested friends may wish to consider."today embrace your feet?" Thealthough this movement has been popular for a period of time, but no matter how big brands to bring forth the new, the whole white shoes is really the most difficult to resist it?! Today is to introduce the new "Triple White" version of the New Balance classic white shoes 696 extends, high-quality leather shoes crafted, no fancy shoes, toe and side position of a large number of pores, the word "N" is marked with these holes piled up, carry out the concept of simple is beautiful! New Balance 696 Deconstructed "Triple White" is now on the market, interested friends can take the lead to start! before we have a preview of this month? Vans will be the main named "Classic Lites" series of single product. Now Vans China major stores have launched the ultra light series shoes, this series will be our common all-match classic black and white color, black color Sk8-Hi, Old Skool, Authentic shoes, and signature black and white checkerboard Slip-On re design, in the premise of the continuation of the classic appearance at the same time, use UltraCush ultra light replace original sulfide foamed sole waffle bottom, greatly reduce the weight of the shoe body. From the brand and continue to sign the checkerboard pattern, making three pairs of new black and white? Sk8-Hi, blue and white Old Skool and black Authentic. The use of lightweight UltraCush outsole for shoes with cushioning, grip the original, wearing more comfortable and relaxed. can visit Vans Tmall flagship store: http://vans.im/tmall Vans Sk8-Hi Lite:665 black and white checkerboard, number VN0004PAIUF Vans Old Skool blue white board lattice Lite:635 yuan, number VN0004O6IJ4 V Cheap jordans online air jordan 11 blackout for sale ans Authentic Lite black checkerboard number: VN0004OQIJ6 Vans Old Skool black Lite:635 yuan, number VN0004O6IJU Vans Old Skool black Lite:635 yuan, number VN0004O6186 classic black Vans Authentic Lite:495, number VN0004OQ187 black Vans Authentic Lite:495, number VN0004OQ186 Vans Slip-On Lite:495 black and white checkerboard, number VN0004PEIB8 black Vans Slip-On Lite:495, number VN0004PE186 classic black Vans Sk8-Hi Lite:665, number VN0004PAIJU black BoNum: 684593-301 The new season in full swing to carry out, LeBron James getting better, fully demonstrated its superior excellence of comprehensive ability, but also inspire his teammates in every situation courageously and led the team to continue to move forward. LeBron James of the latest boots LEBRON design 12 is designed to further enhance the LeBron James amazing strength, speed and comprehensive technology, and the full integration of sophisticated design shoes and LeBron James versatile style of play and personality. & nbsp; LEBRON 12 was born in the NIKE Sports Research Lab, where scientific experiments and data analysis showed that the new generation of LeBron James needs his shoes with better cushioning, support and flexibility. Thus, Nike design team brought LEBRON 12 NSRL led by the three color. LEBRON 12 SIX MERIDIANS If you want to control your game, then it is best to take good care of your feet. LEBRON 12 SIX MERIDIANS design is inspired by traditional Chinese acupuncture foot massage. Foot massage is an ancient and mysterious art, it is a long history of health care skills, through foot massage meridian and acupuncture points correspond to regulate the human body functions. As a professional player, LeBron James knows the importance of the maintenance of his body, in a busy training and competition the aid of ancient Chinese reflexology, acupressure hands and feet to stimulate the body's different parts and meridians to relax and recover, And this is his stay healthy, continue to be staged one of the se jordans on sale mens crets of efficient performance. Nike design team cleverly Chinese traditional foot massage using acupuncture meridian chart, and shoes shape design perfect fusion, to create this new color with a Chinese style. When talking about this color LeBron James said: "When I go to the hospital, often seen hanging on the wall of the treatment room plantar meridian map, different parts are marked with different colors, I've always wanted Learn about our feet meridian is how it works now, I can see the image then presented on their own signature shoes, I feel very good. " LEBRON 12 SIX MERIDIANS adult version and adolescent version will be available in selected retail outlets in Greater China November 29.& Nbsp; & nbsp; & nbsp; & nbsp; Nike's management did not expect them to give them so much trouble in the Southeast Asian region, "sweatshops" storm. This allows the world's largest sporting goods manufacturers have familiar brands, but because the reputation of the problem as far east affected sales in the United States, two or three months after the event, all aspects of pressure blowing, even Nike's management He is surprised. & Nbsp; Recently, Nike's "sweatshop" incident has once again been raised, is the last place on "Measuring and managing corporate reputation," the training courses sponsored by the JF Pearson China. From Nokia, Alibaba, and some mid-level public relations firms gathered to listen to Mr. JimR.Macnamara about how to identify and protect the corporate reputation of the most valuable assets. CARMA CEO Jim is an internationally renowned authority planning and evaluation of public relations and corporate communications evaluation aspect, with over 25 years of experience in the field of media and public relations. & Nbsp; In just heard "sweatshops" event, Nike's management did not agree that their factories in Eastern countries forced workers to work overtime, and to allow workers to drink during working hours and so the fact that this is not the world's the reputation of well-known buy cheap jordans online companies produce much impact, but will not affect their sales, because they feel that the emphasis on jobs than working environment Asian consumers, such a thing does not make them a tremendous response; and far Consumers in the United States, concerned only the ability to buy cheap shoes, cheap labor in Asia can undoubtedly reduce costs. & Nbsp; However, the reality is far beyond their imagination, Nike's staff began to worry about in a very unethical for a company to work in the United States, consumers have begun to take to the streets, claiming they are not willing to buy cheap shoes, will buy expensive shoes, and even the United States, NGO, trade unions have also come to "join in the fun", took the opportunity to claim the Nike closed factories in Asia, because many Americans lost their job. & Nbsp; then, after two or three months, like Nike's management suddenly woke up and began to send senior Asian communication. & Nbsp; Mr. JimR.Macnamara referred to the "sweatshop" example of Nike, is to emphasize the importance of corporate reputation, even for a well-known international brands. In his opinion, the company's reputation and brand are still significant differences, and how to manage and maintain his business reputation also have its own unique insights. & Nbsp; reputation and brand are different & nbsp; "corporate reputation is the idea formed in the minds of others, this idea come from their own hear, see, inferences made after reading and then be talking about this idea and spread. "Jim's reputation began with a definition of his own theory of interpretation. & Nbsp; Therefore, reputation is based on more action: that your company or organization to do what; and it is effective for the creation of brand advertising and propaganda is not established reputation, a reputation as respected as it takes to win, and the brand is an asset, a company can manufacture can have multiple brands, and reputation can only have one. Is reputation, rather than the brand, the existing employees decide whether you want to stay, whether potential employees want to join, whether government support, whether investors can be attracted and retain, whether media attention, and whether customers remain loyal to the enterprise. "Corporate sales brand and make money, you can brand, while deciding the power of life and death, but it is reputation." Subversion "triple bottom line" of "five emphasized the bottom line" & nbsp; Jim pointed out that since a long time, companies often focus only on a layer of " The bottom line, "is the company's financial situation; later, it was suggested that the financial position, performance and community environmental performance" triple bottom line "theory, or even financial, customers, employees, the environment and the community," the five-bottom line "theory to measure corporate reputation, which in his view, are relatively rigid analysis. Previously, the problem of the theory is that they measure is a fixed reference or index. & Nbsp; "direct experience of consumers, the reputation of working partners, rumors, network, chat rooms, media (newspapers, radio, TV, outdoor advertising, direct marketing, brochures), indirect experience, geographical, religious and cultural impact may so that people form an opinion and then form the company's reputation, "Jim said, therefore, includes not only the reputation of the" triple "or" Five "and even may include: Do you trust your government and organization management; shareholder whether to trust your management; analysis teacher whether to trust your corporate strategy; how you treat your employees; whether you pay on time, you are responsible for the environment; you support local community organizations; you how good your product and service delivery and provide to you Consumers; you image in the media is how, if faced with a legal case, how do you deal with the crisis ...... & nbsp; "So, first find the various groups and the company's interests are closely related, they can be a consumer or customer, employee , shareholders, government, business partners, financial or industry analysts, the media theorist; and even non-governmental organizations such as environmental organizations, consumer associations, religious organizations, etc. Then, through surveys and other means to get access know what they are thinking, what they care about, what they think is the most important value. Identify these, it can be targeted to get to know these stakeholders in terms of their concern is how to look at your company to find the most likely make or break your business or organized groups, in order to identify the most critical factor driving the enterprise, then you can develop the appropriate corporate strategy "& nbsp;. respect of each company to focus on is certainly different, the consumer products company may pay more attention The resulting product views, and chemical companies may be more concerned about the impact on the environment. Mr. Jim to this end gave the freshest example of Hong Kong Disneyland. & Nbsp; In the first Hong Kong Disneyland restaurant's menu, there was a "shark fin soup" dish, Hong Kong Disneyland managers unexpected, yet the park opened, the dish has been greatly spread online, Hong Kong Disney is also due to discrepancies with the image of the dish and they have been preached "animal protection" while under attack, and some companies even cut off dealings therefore keep up the Disney commercial. & Nbsp; corporate reputation management & nbsp; Jim pointed out, measure and manage corporate reputation through research to be done in two stages: First, access to a small part of the dialogue in the form of telephone or representative stakeholders; the second is through in the form of a letter or an electronic questionnaire to do a wider range of investigations, such investigations usually once a year, and some may be six months. The issue may be included from important to unimportant level selection; and open-ended questions, and give enterprises scored. Question should also include where they are drawn from their point of view, it is the personal experience, media, network, or convention or conference. & Nbsp; In addition, Mr. Jim also highlighted the importance of media analysis. "At present, many domestic companies in public relations for the company to do the media Shihai only stay in the statistical analysis of press volume level, and in fact, the media analysis should include many aspects, which determine the target audience, market and related media; articles and photos It appeared in the media location and size; the statistics appear in the media positive information and negative information; Competitors appear in the media frequencies and conditions, etc. & nbsp; foreign enterprises see Chinese companies, many by the entire Chinese The reputation of the decision, especially as such a large state-owned enterprise, CNOOC, Jim finally fell to the topic CNOOC bid for Unocal. "CNOOC should be announced after the acquisition of more please some US reporters, industry analysts firsthand look at this company CNOOC After all, for American companies to acquire a Chinese enterprise, American reporters, industry analysts are important stakeholders and their views will be formed around a large extent to the United States in terms of CNOOC's reputation views. "& nbsp; & nbsp; & nbsp;? Chinese shoes Network February 23 hearing, with Giorgio Armani named goods more and more, after the Giorgio Armani mobile phone, Giorgio Armani hotels, etc. have been published, Giorgio Armani??? sports shoes are also eager to outcrop in the market. Recently, George? Armani and Reebok in Milan, Italy announced that it will develop both sexy and moving into new products. & nbsp; & nbsp; & nbsp; For this collaboration, it was eagerly looking forward to, some sit on the sidelines. Analysts said the 1 + 1 may not be greater than 2, the deal may be the biggest winner Reebok, and George? Armani brand value but may be "diluted." No matter how outsiders say, George? Armani and Reebok this form strategic alliance for several years, how much will it get any cooler.


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